Our contribution to a better world together with One Tree Planted.

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One Tree Planted

Together with One Tree Planted, we ensure that the world becomes a better place.
We do this by planting 2 trees for every watch sold and 1 tree for every piece of jewelry sold.
Giving in this blog we have more information about our cooperation.

Plant trees for chimpanzees

This is an incredibly special collaboration between One Tree Planted and the Jane Goodall Institute. The aim is to restore and conserve nature for biodiversity while supporting local communities. The trees will be planted in Uganda's Albertine Rift forests, close to where Dr. Jane Goodall began her extraordinary career and fell in love with chimpanzees - our closest relatives in the wild. The donations here will go toward planting 3 million trees as part of a broad, long-term, and large-scale initiative that will connect forests for wildlife, establish tree nurseries, strengthen forest monitoring and law enforcement to prevent future deforestation, and improve agroforestry practices will promote integrating trees into agricultural systems and much more.

Albertine Rift

The Albertine Rift is globally recognized as a biodiversity hotspot, ranking 1st among 119 different terrestrial ecoregions of continental Africa in terms of endemic species of birds, mammals, reptiles and amphibians, and 2nd in terms of globally endangered species. More than 50% of the birds, 39% of the mammals, 19% of the amphibians and 14% of the reptiles and plants of mainland Africa live in this region. The restoration of these forests will contribute to carbon sequestration, support ecosystem functioning such as water harvesting, engage local communities in sustainable practices, and maintain a habitat for highly endangered species that depend on the Albertine Rift for survival - including the endangered chimpanzee.

Various local trees will be planted based on the needs of specific locations. Species include Maesopsis eminii, Cordia africana, Milicia excelsa, Mitrigyna stipulosa, Lovoa trichiliodes, Khaya anthotheca (an African mahogany), and Albizia, Trichilia, and Ficus (Fig) species.

Local community

An important part of this project is training farmers and local communities in agroforestry and other sustainable practices that integrate trees into agriculture. This helps support the sustenance, nutrition and health of the soil and creates incentives to grow trees. Participants will also receive tools and training in establishing and managing nurseries for long-term recovery.