Our contribution to a better world together with One Tree Planted.

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One Tree Planted

Together with One Tree Planted we ensure that the world becomes a better place.
We do this by planting 2 trees for every watch sold and 1 tree for every piece of jewelry sold.
In this blog we have more information about our cooperation.


Plant trees for chimpanzees

This is an incredibly special collaboration between One Tree Planted and the Jane Goodall Institute. The aim is to restore and conserve nature for biodiversity while supporting local communities. The trees will be planted in Uganda's Albertine Rift forests, close to where Dr. Jane Goodall started her extraordinary career and fell in love with chimpanzees - our closest relatives in the wild. The donations here will go towards planting 3 million trees as part of a broad, long-term, large-scale initiative that will connect forests for wildlife, establish tree nurseries, strengthen forest monitoring and law enforcement to prevent future deforestation, and agroforestry practices will promote integrating trees into agricultural systems and much more.


Albertine Rift

The Albertine Rift is recognized worldwide as a biodiversity hotspot, ranking first among 119 different terrestrial ecoregions of continental Africa in terms of endemic species of birds, mammals, reptiles and amphibians, and second in terms of globally threatened species. More than 50% of the birds, 39% of the mammals, 19% of the amphibians and 14% of the reptiles and plants of mainland Africa live in this region. Restoring these forests will contribute to carbon sequestration, support ecosystem functioning such as capturing water, engage local communities in sustainable practices, and maintain habitat for highly endangered species that depend on the Albertine Rift for their survival. - including the endangered chimpanzee.

Based on the needs of specific locations, different local trees will be planted. Species include Maesopsis eminii, Cordia africana, Milicia excelsa, Mitrigyna stipulosa, Lovoa trichiliodes, Khaya anthotheca (an African mahogany), and Albizia, Trichilia and Ficus (Fig) species.


Local community

An important part of this project is training farmers and local communities in agroforestry and other sustainable practices that integrate trees into agriculture. This helps support the livelihood, nutrition and health of the soil and creates incentives for trees to grow. Participants will also receive tools and training in setting up and managing nurseries for long-term recovery.